Virtually every brand outwardly supports Black Lives Matter because its simply the right thing. This support though has to be backed by real and sustained action and change by the same organisations now and long after media attention has gone. Anything less will seriously undermine trust and credibility with moral and commercial consequences.
For example today there is clear under-representation of BAME individuals at board executive level for the FTSE 100 – UK largest public companies. Almost half have no one of BAME background in the leadership group at all, and BAME representation actually dropped between 2018 and 2019.
Of course such figures don’t tell the story of every organisation and many have made serious commitments, taking action and making progress – while recognising there is much to do. On Sunday (Jun 21st) the bosses of Tesco, ITV and BT were among signatories of an open letter calling for an end to the ‘cycle of inaction’ on ‘ethnic-minority inclusion in business’ and said ‘Organisations have not been ready to have a challenging and frank conversation about system racism within the four walls of their own offices,’
With hope turning to expectation – organisations that back up social media statements and marketing activities with clear and purposeful action – in hiring, career development and leadership opportunities, will help deliver change we all want to see.
Watch this: https://www.bbc.co.uk/news/av/business-53181950/stop-using-our-pain-to-attract-black-consumers
Read this (subscription may be required): https://www.thetimes.co.uk/article/tesco-itv-and-john-lewis-we-have-failed-black-people-0sgqk5cr9?t=ie
Read this: https://www.forbes.com/sites/carmenmorris/2020/06/23/is-the-corporate-perspective-on-race-changing-leaders-need-to-consider-this/#44e8afc71fe3